Malcolm McCullough, M.Arch from UCLA, is Associate Professor, Taubman College of Architecture and Urban Planning from the University of Michigan. He researches digital media for the built environment. His best-known book is Abstracting Craft (1996), a philosophical inquiry into work practices.
In this article, McCullough praises locative media: “Would be flâneurs are now streaming their dérives. The urban media experience is now interactive; comprising not just the broadcast push but walker’s own messages, maps, tags. Locative media is “the newer paradigm of ubiquitous computing [that] brings thing back to the messy multiplicity of street level” (26).