Russell, A., Itō, M., Richmond, T., Tuters, M. (2008). Culture: Media Convergence and Networked Participation. In _Networked Publics_, K. Varnelis, ed. Cambridge: MIT Press.

Adrienne Russell, PhD, Journalism and Mass Communication from Indiana University, Bloomington, is Associate Professor, Emergent Digital Practices and Co-Director, Institute for Digital Humanities at the University of Dever. Her primary research focus is networked journalism and the changes that have occurred in journalism culture since the mid-90s.

Todd Richmond, PhD, Chemistry from Caltech, is a project director at USC’s Institute for Creative Technologies. He works in a series of areas, including: counter-IED training systems involving video narrative, immersive environments and geo-specific multiplayer gaming scenarios; interactive education including serious games and simulations; visualization, messaging, and media as agents of change; viral media and building learning communities.

Marc Tuters is a researcher in new media and is known for having developed the discourse on locative media. He has a graduate degree in Media Studies and is currently a PhD candidate at the University of Amsterdam. (See other entry for Ito’s bio.)

The authors contend, owing to the low-cost and easy distribution of information, things that were once artifacts (e.g. home movies, snapshots, scrapbooks) are now part of popular culture. The top-down relationship of mass media producer to consumer is gone.

There are four domains that have thrived in the networked public culture:

  1. “amateur and non-market production,
  2. networked collectives for producing and sharing culture,
  3. niche and special-interest groups, and
  4. aesthetics of parody, remix, and appropriation” (43).

Convergence culture is about technology and the affected industries, but much  more importantly, it’s “a matter of norms, common culture, and the artistry of everyday life” (72). We engage in culture jamming to interrupt the flow of hegemonic cultural products’ intended messages. We poach in acts of appropriation, of détournement. No surprise, then: “The future of the networked public culture is contested” (70).


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Filed under Annotated Bibliographies, Media Arts, Media Literacy, Minor Field, Public Space, Research Fields


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