Tag Archives: collective intelligence

Jenkins, H., Purushotma, R. Weigel, M., Clinton, K., and Robison, A.J. (2009). _Confronting the challenges of participatory culture: Media education for the 21st century_. Cambridge and London: The MIT Press.

In this white paper, Jenkins and collaborators argue for participatory culture as a tool against youth apathy (Buckingham, 2000) and the digital divide. Per Livingstone and Bober (2005), the digital divide isn’t about access, but speed, site, quality, support — the extent to which the Net is engaging and rich. Per Wartella, O’Keefe and Scantlin (2000), we should emphasize technologies less, and skills and content access more to undermine the current class distinction.

The authors see three challenges, thus reasons, for policy and education interventions:

  1. the participation gap: it’s not just about access to the technologies, it’s about the human capital necessary to effectively articulate their capabilities
  2. the transparency problem: the world is layered with layers of media — critical reflection is necessary for youth to see through and to media’s often warped messaging
  3. the ethics challenge: without training, young people are hindered from assuming public roles in community engagement and media production

As remedy, book advocates for an ecological approach to media technologies and communities, and for youth media education that develops skills, knowledge, moral frameworks, and self-confidence. Defined, “participatory culture” has (1) relatively low limits to creative expression and civic engagement, (2) a strong creative and sharing support, (3) informal mentoring of the uninitiated, (4) participants who believe their input matters, and (5) that they share social connections with others. Participatory culture education shifts literacy emphasis from the individual and to the collective. They are also interested in the terms affiliations, expressions, collaborative problem solving, and circulations.

Per Jenkins et al., we need new media education, the literacies of which, “a set of cultural competencies and social skills that young people need in the new media landscape” (xiii). These skills build on and complement the traditional literacy, critical thinking, and technical training already learned in the classroom.

These new media literacies are:

  • play: experimenting offers a new way into problem solving
  • performance: assuming other identities fosters improvisation and learning
  • simulation: evaluating and reconstructing real-world operations
  • appropriation: making something one’s own through remixing and reinterpretation
  • multitasking: zeroing in on primary concerns
  • distributed cognition: interacting with tools so as to augment current cognitive capabilities
  • collective intelligence: pooling and sharing knowledge for common purpose
  • judgment: assessing and determining information sources for their merit
  • transmedia navigation: following information across various modalities
  • networking: searching, synthesizing, and sharing intelligence
  • negotiation: traveling through various communities, respecting their viewpoints, and comprehending other norms
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Filed under Annotated Bibliographies, Media Literacy, Minor Field, Research Fields

Jenkins, H. (2006). _Convergence Culture: Where Old and New Media Collide_. New York and London: New York University Press.

Henry Jenkins, PhD, Communications Arts from the University of Wisconsin-Madison, is Provost Professor of Communication, Journalism, and Cinematic Arts, a joint professorship at the USC Annenberg School for Communication and the USC School of Cinematic Arts. Before this position, he was the Peter de Florez Professor of Humanities and Co-Director of the MIT Comparative Media Studies program. He sees four forms of participatory culture: affiliations, expressions, collaborative problem-solving, and circulations.

This book is about three concepts and their interrelations: media convergence, participatory culture, and collective intelligence. Jenkins’ goal: to share with the public convergence’s impact on the media and to show policymakers and industry executives consumer viewpoints. Jenkins does not “put forward popular culture or fan communities as a panacea for what ails American democracy” (250), but he does argue that convergence bespeaks a cultural shift as now consumers seek out what they want, making discrete connections among the scattered media. The implications aren’t just technological — interpersonal, social relationships change, as do the processes by which media are produced and consumed. Convergence is a process of change.

The HOPEFUL: Convergence is top-down and bottom-up. People are no longer passive media spectators but participate at three levels: production, selection, and distribution. Their participatory culture is a wholly new communication framework that harnesses collective intelligence (Lévy, 1997) and underscores their roles as empowered consumers. The Internet’s cultural economy provides a meeting ground for a diverse set of grassroots communities and a media archive for “amateur creators” (275). They have agency:

“Extension, synergy, and franchising are pushing media industries to embrace convergence” (19).

The PROBLEMATIC: For one, the digital divide is real. Jenkins admits that not everyone has access to the digital technologies (or the related skills) he’s describing, and recognizes the early adopters weren’t marginalized, but “disproportionately white, male, middle class, and college educated” (23). His concern with the digital divide is less about access and more about the “participation gap” (23), and “as soon as we being to talk about participation, the emphasis shifts [from technologies] to cultural protocols and practices” (ibid). For another, not all content is socially progressive. Jenkins notes that many political parodies on YouTube uphold traditional gender, race, and class hierarchies, and assume late capitalism-backed American hegemony is the only and best possible world order. “For better and for worse, this is what digital democracy looks like in the era of convergence culture” (293).

The NECESSARY: Media literacy programs are essential.

“We need to rethinking the goals of media education so that young people can come to think of themselves as cultural producers and to achieve this goal, we also need media education for adults” (270).

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Filed under Annotated Bibliographies, Media Arts, Media Literacy, Minor Field, Research Fields