Michael Gibbs is an Amsterdam-based artist, critic, and regular contributor to Art Monthly.
In this article about locative media, Gibbs explains the contemporary social context encouraged by mobile telephony:
“With the advent of mobile phones, space has become translocal. The boundary between public and private space is effaced as, oblivious to our surroundings, we now have private conversations in public. In fact, it no longer matters where one is, as long as one is connected” (280).
Media artists have long been drawn to the public realm because it’s genuinely site-specific — context is all. Locative media, operating on mobile software, frees artists from traditional infrastructural concerns about screens, projections, sounds, etc. More important, though, are its psychogeographic philosophical underpinnings, as well as its unprecedented (and necessarily collaborative and social) engagement with public space via “Cellspace.”
Locative media is “being vigorously pursued and promoted as the latest form of artistic intervention in public space” (280).